Marketo is Software-as-a-Service (SaaS)-based marketing automation software owned by Adobe and built to help organisations automate and measure marketing engagement, tasks and workflows.

Based in San Mateo, Calif., Marketo software aims to allow B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalised marketing campaigns across multiple digital channels.

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Using the Marketo connector, you can set up the following integrations.

When:

• "A lead is created in Marketo, do something in your app."

When something happens in your app:

• "Create/update an email template in Marketo."
• "Create/update a lead in Marketo."